GCC Online Retail
September 30, 2014
The size of the e-commerce business in the GCC is less than USD 6bn, while countries in Asia-Pacific, North America and Western Europe presently account for 90 per cent of the global e-commerce sales. Currently, e-commerce is being developed as an extension of physical retail stores in the GCC, with few alternatives for pure retail channel websites. But with rapidly improving ICT infrastructure, increasing number of internet users, and high penetration of smartphones and tablets, the popularity of e-commerce is increasing among consumers and retailers. Online shoppers are in the GCC, particularly women and single men, are purchasing goods ranging from apparel, consumer electronics, groceries, books, airline tickets, and event tickets.