The EdTech industry is transforming traditional learning methods by blending digital capabilities and the widespread penetration of digital devices within the general population. EdTech platforms have mushroomed to encompass adaptive learning, animated content, gamification, etc (Khaleej Times). The global EdTech market size was valued at USD 89.49 billion in 2020 and is expected to reach USD 106.04 billion in 2021. Which is expected to witness a compound annual growth rate (CAGR) of 19.9% from 2021 to 2028 to reach USD 377.85 billion by 2028 (Grand View Research).
It is notable that the combined investments in 2018 and 2019 are greater than the total combined investment recorded from 1998 through 2017, a period of quarter century. Within the MENA region too, deals rose from four in 2016 to over 30 in 2019 (Ibid). There is much investment interest too in MENA. MENA EdTech startups raised over USD 30 million in PE and VC funding, for 2020, but that number is increasing rapidly year-on-year (Zawya).