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Media & Entertainment

Cinemas, theatre and arts are social and economic necessities; primarily because of their consumption value and additionally because employment it creates, the technology it utilizes and thereby accelerator effect that it sets in.

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Overview

As a part of its broader economic diversification plans, Saudi Arabia took an unprecedented policy move by framing a new entertainment policy. In line with the Kingdom’s Vision of 2030 of creating a vibrant society, General Entertainment Authority (GEA) has been established and an investment of US$ 64 Bn has been planned (BBC News 2018). GEA is part of the subprogram, Quality of Life under the Vision 2030 which aims for improving lifestyle by increasing entertainment and cultural avenues.

In a fast paced world, it is important to stay abreast of latest developments, as effective business decisions needs to be supported with appropriate research.

 

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