The GCC media industry has shown promising signs of recovery, since the latter half of 2010, as companies have increased their media budget post the hiatus. The industry is witnessing major changes as technological advancements, younger demographics, and changing consumer preferences are transforming the outlook for the sector. Across-the-board move towards digital media and increasing penetration of social media websites are expected to shape the sector in the coming years.
In this report, we analyze the GCC media industry: print, television, digital and social media - their present trends and their future outlook. We list the demand drivers for the industry and the challenges faced by the market.