Research Reports

GCC Restaurant Tech

October 06 , 2019

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Executive Summary

Restaurant tech is defined as set of innovative technologies that improve the restaurant business and the experience for customers.It has become common for consumers to expect digital access, personalization, loyalty tracking and no-touch transactions when they shop, travel and handle their finances. . In recent times, customers have the same expectations for their dining experiences as well.Over the past decade, customers' no more rely on newspaper reviews or search phone numbers when making reservations or ordering deliveries from restaurants. This, increasing number of tech savvy customers is the primary driving force for technological innovation in the restaurant industry.For certain companies, innovation is integral to their day to day functioning. It starts right from the company hiring process and extends to customer-facing technology. With competition becoming more intense, the restaurant industry is transforming over the past few years. Restaurants that best understand their customers, capitalize on digital technology and analytics, and utilize the opportunity to engage customers in a highly personalized manner, manage to survive and win in the race. If done effectively, the winners can increase the dining frequency, amount of the bill, and customer loyalty.

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