Rising internet penetration and youthful population of GCC has increased the role of social media in all spheres in the GCC region. Today the public spends more time on social media for peer interaction and information gathering. Businesses are trying to leverage social media marketing to build relationship with their customers, and GCC governments are following suit by adopting social media, and opening up channels of communication with their citizens. _This report talks about the usage and penetration of various social media platforms in the GCC region, and explores the impact of social media on governance and business. The report also discusses the regulatory framework across the GCC that affect the use of social media. It also analyzes the drivers for and obstacles to growth, and provides a future outlook for social media usage in GCC.