Jarir Marketing Co.

Executive Summary

Jarir Marketing Co. was established in 1974 in Riyadh and operates in three segments namely Retail (Jarir Bookstore), Wholesale and E-commerce. The company operates through 67 showrooms spread across various locations in Kingdom of Saudi Arabia as well as Qatar, UAE, Kuwait, and Libya. It has witnessed a 10% growth in number of customers in B2C e-commerce in 2021 and there was a 107% growth in sales through the website. Jarir aims to continue the improvement in its website and mobile application to enhance the customer experience, it also aims to start international shipping during 2022.

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